Felita is an accomplished Chief Strategy and Revenue Consultant with a strong focus on pipeline programs, partnership strategies, revenue scale, and deal closure. She is deeply committed to supporting organizations in achieving their objectives in DEI, Sustainability, and CSR. With her extensive experience, Felita excels as a moderator and speaker, guiding discussions on racial equity and exploring investment opportunities for minorities in the fashion industry.
In 2020, Felita embarked on a remarkable journey as a founding board member of RAISEfashion, a non-profit network comprising esteemed leaders in the fashion industry. This network provides pro-bono consultations to BIPOC businesses and individuals, with a mission to advance equity in the fashion industry. Felita's involvement with RAISEfashion reflects her dedication to fostering growth, inclusivity, and success in the fashion sector.
Throughout her career, Felita has held prestigious senior executive roles in the fashion industry. She served as the Chief Strategy and Revenue Officer at Harlem's Fashion Row/ICON360, held the position of Executive Vice President at Alexander Wang, and was the Senior Vice President of Donna Karan Collection (LVMH). Felita's focus on global wholesale, retail, partnerships, and collaborations resulted in scaling revenue from $15 million to $150 million.
Felita actively cultivates valuable partnerships across the realms of fashion, retail, and sports. She has formed strategic alliances with prominent companies such as LVMH, Amazon, Tapestry Group, Nordstrom, Saks, MLB, and Capri Holdings. These partnerships strengthen her influence and contribute to her continued success in the industry.
As a passionate advocate for equity and fostering a sense of belonging, Felita obtained a certification in Diversity and Inclusion from Cornell University in 2020. Her expertise spans a wide array of topics, including emerging designer talent, women in leadership, sustainability and its impact on customers, diversity, equity, inclusion, and belonging, funding disparities and capital raising, inclusive marketing campaigns, and overhauling return policies and procedures.
Felita has had the privilege of engaging in dialogue with esteemed brands and retailers, including Louis Vuitton, Prada, Chanel, Neiman Marcus, Bergdorf Goodman, Cartier, Sephora, H&M, Nike, Victoria's Secret, J.Crew, Glossier, Bandier, TikTok, and Michael Kors, among others. Her expertise and industry connections make her a valuable asset in driving meaningful conversations and creating positive change.
In addition to her professional accomplishments, Felita is dedicated to philanthropy. She provides resources to marginalized communities and supports organizations that promote and uplift women in leadership positions. Felita has served as a thought leader and Diversity, Equity, Inclusion, and Belonging Program Strategist for Open to All®, a nonprofit organization that champions the principle of welcoming everyone, regardless of their background. Her role at Open to All® reflects her commitment to shaping inclusive environments and fostering a sense of belonging for all individuals.
Felita has received numerous esteemed business achievement awards throughout her career, including the Fashion Group International Hilldun Business Innovation award, Luxury Daily Women to Watch recognition, Accessories Council Design Excellence Awards for Tech Innovation, BRAG (Black Retail Action Group) recognition, and being honored as one of the Women of Distinction by the Girl Scouts of Greater New York. These accolades highlight Felita's exceptional contributions and leadership in the industry, showcasing her dedication to innovation, excellence, and empowering women.